Exploration Of Female Entrepreneurial Social Norms And Entrepreneurship Training

  • Sanil S Hishan, Suresh Ramakrishnan, Nabil Hasan Saleh Al-Kumaim, Nohman Khan, Muhammad Imran Qureshi

Abstract

This study looked at the exploration of female entrepreneurial social norms and entrepreneurship training a cultural perspective among the three major ethic groups in India with the view to improve culturally-based female entrepreneurs’ activity akin to the improvement of the economic development of India.  The study is based on a sample of 916 female entrepreneurs’. Specifically, we explore the independent of female entrepreneurial social norms and its relationship between entrepreneurship training to improve the cultural-base business activity. We distributed a well-structured questionnaire among female entrepreneurs’ in the three major ethic groups in India. Our findings indicate that the influence of female entrepreneurial social norms on the acquisition of entrepreneurship training is minimal. The customs and norms of people give little room for modernisations, people within the communities will not accept deviations from production pattern, there are also family interferences, and consumers of products are always the community people. The current study has made a case for the need to overhaul the operational base on our culturally based enterprises which are mostly run by a female in our society to better position that business for better entrepreneurship development and in all the study, therefore, contribute to knowledge by providing theoretical and empirically proof to show the relationship between female cultural practices, social norms and entrepreneurship training among the three major ethic groups in India.

Published
2020-05-16