Representation of Children Through Anthropomorphic Animal Characters on Children Magazine Bobo
Background: Animal figures in the world of fiction become another alternative form in displaying human figures (children). However, the mass media has tended to portray children in passive and helpless roles. Bobo as one of the children's magazines in Indonesia then tries to portray them into a different figure, which can express different meanings for the children.
Aim: This study aims to identify the depiction of children's figures through animal figures in children magazines known as Bobo
Method: The research method used in this research is descriptive qualitative with Charles Sanders Peirce's semiotic theory. The method used hereinafter refers to the process of interpreting and interpreting icons, indexes, and symbols in images and writing produced in Bobo magazine. On the other hand, the portrayal off children through visualized animal figures is also identified through nonverbal language and verbal language in illustrated stories in Bobo.
Result: The results of the research reveal that the depiction of children through animal figures in Bobo is shown through several characters. First, as a person who is emotional. Second, comfort figure. Third, helper figure. Fourth, intelligent figure. Fifth, whiny or crybaby figure. Sixth, a cute and adorable figure.
Conclusion: Thus, it can be concluded that the illustrated story in Bobo magazine, depicts animal figures as children in two different roles, namely the antagonist and the protagonist.