Examining the Concept of Local Wisdom in Supporting Business Sustainability in Middle Small Micro Businesses

(A Case Study of Creative Industries in Bantul, Yogyakarta - Indonesia)

  • Armono Drajat, Rahmawati Rahmawati, Djuminah Djuminah, Falikhatun Falikhatun, Makodian Nuraksa


The purpose of this research is to examine the sustainability of a business that is influenced by the value of local wisdom based on Javanese Islamic culture practiced by the people of Bantul, Yogyakarta. Business sustainability can improve a business's financial performance. In practice, the value of Islamic-based local wisdom influences people's behavior in conducting business ventures. Ethics in the Bantul community, Yogyakarta, which is also used as a symbol of the region is called Projotamansari, which means Productive-Professional (temen), Ijo royo-royo (blossoming), Orderly, Healthy (waras), Safe, and Beautiful. It is a teaching instilled by Sultan Agung Hanyokrokusumo (3rd King of Mataram). The Sultan besides a great king who reigned in 1613-1645 AD was also great theologian (ulama) and scholar who were quite influential in shaping the behavioral patterns of his people, specifically related to his commercial undertakings. Data from various sources were collected through interviews with various sources, as well as observations, and Focus Group Discussions (FGD). Data validity test used a re-examination and triangulation method to reflect the reliability and validity of the data collected. Data were analyzed using analysis of textual research documents, including documents about Projotamansari, documents collected from direct interviews, observations and FGDs. Using qualitative methods with interpretative paradigms and phenomenology as the approach. The specificity of sustainability for the Projotamansari community are: (1) giving in the form of donations / charity, (2) humanizing the human beings (nguwongke uwong), (3) obedient and loyal to the state or orderly (tertib), (4) spiritual (ruhiyah) leadership that supports spiritual religious elements , (5) modest (prasojo), (6) sincere in acting (pasrah lan sumarah), (7) promoting fraternal economy, (8) avoiding something that is prohibited on the basis of religious teachings, (9) tolerance (tepo seliro), and (10) independent. The Projotamansari concept also encourages business performance improvement. The concept is also used in business in the context of preserving the culture of local wisdom itself. This study also provides an empirical explanation that the use of sustainability practices is in line with the cultural values ​​of a community. The implementation of business sustainability principles occurs through changes in employee values ​​and trust in more values ​​about ethics and responsibility.