Coffee Shop Business Analysis in Supporting Economic Development in Medan City
Coffee has now become a part of lifestyle, especially for those who live in big cities, like Medan. Coffee shop is one of the favorite hangouts for young people and professionals in Medan. The study was conducted with a survey method with a coffee shop population in the city of Medan. The results of the study show that there are three types of coffee shops in Medan: Idealist, Pragmatic and International. Idealist is a coffee shop that specializes in selling origin coffee that has a market that is typically the coffee-loving community, does not sell food, only sells limited snacks, and uses the power of barista as coffee brewer. Pragmatic is a coffee shop where the type of coffee is not origin, mixes and not even original coffee, sells many types of food and snacks and does not rely on baristas in brewing coffee. An International coffee shop is selling coffee that is origin but has been mixed, with limited food and drink, and uses baristas in brewing coffee. The research findings also indicate that there is potential for additional PAD from the coffee shop from restaurant taxes, parking and income tax.