Characteristic Partnership and Local Wisdom in Achieving Sustainable Competitive Advantage for Micro and Small Business

  • Annisa Mardatillah, Samun Jaja Raharja, Bambang Hermanto, Tety Herawaty

Abstract

The purpose of this study is to analyze the effect of partnership characteristics and local wisdom to achieve sustainable competitive advantage in micro and small businesses in Riau Malay food in Indonesia. Construction of the proposed research model is to build a research model based on the partnership characteristics and local wisdom to achieve sustainable competitive advantage. The findings of this study have contributed to a sustainable competitive advantage that the view of unique partnerships based on local wisdom effect sustainable competitive advantage. These findings support the thought of resources-based view that valuable resources, rare resources, imperfectly imitable, no substitution for achieving sustainable competitive advantage. High heterogeneity company resources will be providing greater achieve sustainable competitive advantage.

Published
2020-05-25