Analysis Of Development Sago Starch Local Food Product Marketing In The Southeast Sulawesi Province

  • Surni, Muhammad Aswar Limi, Munirwan Zani, Abdul Gafaruddin, Rosmawaty


This study aims to determine: (1) the flow of sago starch products and information in the marketing of sago starch in the Southeast Sulawesi Province;  (2)  marketing efficiency of sago starch in Southeast Sulawesi Province; (3) added value of sago starch products. The location determination of the research was carried out intentionally in five city districts/regencies (sago production centers: Kolaka, Koltim, Konawe, Konse, and Kendari City) in Southeast Sulawesi Province. The samples determination conducted by the survey method for the sample of sago processing farmers and the snowball sampling method for the determination of the marketing actors. The research respondents were sago processing farmers and market participants who marketed sago starch. Data analysis conducted descriptively and added value analysis with the concept by Hayami et al. (1987).  The research results showed that the marketing of sago starch products in Southeast Sulawesi through two marketing channels, namely from sago processing farmers to retailers, finally to the end consumer amounted to 74,39%. The second marketing channel from farmers to large traders/wholesalers (UD.Samas Pelabuhan Kendari and UD. Konawe Sinonggi) amounted to 25,61%. The percentage of the price received by sago-processing farmers (farmer’s share) of first marketing channel (FS=78,69%) bigger than farmer's share of the second marketing channel  (FS= 67,24%). This shows that sago marketing in Southeast Sulawesi is running efficiently, the first marketing channel is more efficient than the second marketing channel. Profits of market participants involved in marketing sago starch products, the second marketing channel market participant, the profit (IDR..319,15 / kg) is greater than the profit of the first marketing channel market participant (IDR.303,96 / kg). The added value of starch products was formed equal to IDR. 1.450,63/kg with an added value ratio of 76,87%; labor share ratio of  30,24%; and  profit ratio of  69,76%.