Consumer buying behavior in COVID-19 pandemic

  • Ahtisham Zahid Kamal, Shafique-Ur-Rehman, Shahtaj Amjad, Anam Bhatti


The main focus of this paper would be to identify that what was the consumer behavior during the whole pandemic, the covid-19 pandemic has effected everyone around the globe if we analyze the data from around the globe during pandemic we would see that the consumer behavior that’s been observe through pandemic all around the globe is very abnormal the consumer has been seen to focus on one type of the products. And it is due to the factors that determine (social and economic or influence the consumer buying behavior and this kind of abnormal consumer buying behavior has not been seen in the history.