Work Ethics of Madura Communities in Salt Business: A Case Study Indonesian
The purpose of this research are to describe the work ethics of coastal society holistically on Salt Business in Pamekasan, value process and work ethics of coastal society from generation to generation, internal and external factors influencing the inheritance of Madura values and work ethic, the relationship between work ethic of coastal society and Business success rate. The research use qualitative approach of descriptive case study to describe the existing phenomenon. Data collection methods using direct observation techniques, depth interviews and documentation in Pamekasan District in three sub-districts. The result shows that: (1) coastal society work ethic is attitude, personality, habit, character and belief of Madurese have high morale, ethics in work, persistent and not give up in work; (2) Coastal society work ethics values is process by giving example or parenting from parent to child by inviting their child to work by giving burden gradually. This lesson is not only about the production of salt, spirit or work ethic for coast society of Pamekasan Madura in the salt business, but also ethical learning in work, working well on the basis of work ethic and Islam; (3) The factors of influencing the work ethic of Madura area especially the coast society of Pamekasan namely economic demands The native character of the Madurese has a high spiritThe natural conditions and Religion; (4) The relationship of work ethic of Madura and salt success in Pamekasan is very close, a succesful salt business in Pamekasan influenced by their work ethic.